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Report: The rise and rise of online retail


Rob's picture

By Rob - Posted on 24 May 2011

This is a bit interesting... we all know shopping online is cheaper, and prices are higher in Australia than overseas, but here's a report from The Australia Institute about just how large the difference is:

https://www.tai.org.au/index.php?q=node%2F19&pub...

See page 19 about bike parts.

FWIW, this isn't a dig at your LBS, they mainly have their hands tied by distributors from what I can tell Sad

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Benno88's picture

That is crazy, although I must admit since buying my mountian bike I have been getting all the extras online from Jensons USA website. The deals they have are amazing and sooo much cheaper than Australia, for instance I paid $130 (US dollars) for my Mavic mountain shoes, and they were in the high $200's here in australia. My camelbak was also half the price as well as the other little bits and pieces. After ordering my shoes late on Friday night they were at my desk at work on the following Monday. With that sort of delviery time I struggle to justify buying any way else now. All the money I have saved has enabled me to now begin thinking about getting some new rims my bike, which again are half the price they are in Australia. Its a no brainer really...

Flynny's picture
this isn't a dig at your LBS, they mainly have their hands tied by distributors from what I can tell

The better distributors are doing their best to get prices more competitive but it comes down to economy of scale.

Over on rotorburn someone was doing a survey on what people look for in a bike shop and why people would go lbs over online.

Every says service is most important in a bike shop. but at the end of the day price and ease is the biggest influence and for most enthusiasts that unfortunately means send their business OS online

Still there have been a couple of instances recently customers have either bought a product or asked for a price from me to get some thing in and then commented that it was as cheaper or cheaper then they had found on line.

Little-Ditty's picture

...an online store in Australia? Sure a retailer needs shop space and overheads for their retail presence (and don't forget that not everything bike related is necessarily purchased online, a good example being shoes or helmets). But why are these retailers all not also offering cycling equipment online? If this chops out 10-20% cost to the Aussie purchaser, then surely us riders will support a LBS (online or not) over an OS retailer? If the online portal takes off, then a shop can get away with less staff, saving money, for themselves, which would then be passed onto the Aussie consumer. Look at TBSM, they do great business online. More shops should do this.

Lach's picture
Flynny's picture

Most of us do have an online presence and it is a big commitment to do it properly, I know I need to do a better job of it. http://www.bikeexchange.com.au is making it easier for smaller lbs's

hawkeye's picture

I don't believe on-line actually cuts costs that much for retailers. Yes, less timewasters using up staff time per unit purchase... perhaps. Maybe offset and then some by even more time invested in dealing with email enquiries. And then there's the cost of system setup that needs to be amortised over its useful life, and that is far from a trivial expense.

CRC employes 420 people in its warehouse. That's right ... four hundred and twenty. So staffing costs and rental savings don't really factor in either.

I think it is in part economies of scale, but mainly that distributors here have been enjoying a bit of a gravy train for a long time and are reluctant to give it up.

Logan's picture

More Shimano into Australia than Shimano do really....

GiantNut's picture

Australian retailers must explain why they charge huge mark-ups on products that cost half as much from overseas internet companies, consumer group Choice says.

And global companies with a presence in Australia prevent local customers taking advantage of cheaper prices offered on their overseas websites, it says.

In its submission on Friday to the Productivity Commission's retail inquiry, Choice says the strong Australian dollar should enable local retailers to pass on savings to their customers.

It has found that the same pair of Nike running shoes costs $240 at a major Australian sports retailer while consumers can buy the same shoes for $134 from an online store based in the US.
Rant Bit>>>>
We are getting bent over with mark ups over 100% for some goods... Last purchase of a few days ago - I wanted some light road wheels - looked locally then O/S - CRC was half the price and delivered in 2.5 days from Belfast.
Harvey bleats because he is a franchise king - he cannot undercut his franchise stores so we is trying to close competition - i say enjoy the high dollar while it lasts and hopefully the retailers will find their niche like lower prices or better service perhaps a smile.
In the last year I bought 4 bikes from one Northern Beaches retailer - last time I went in there to buy a tyre they were so cold. At a recent ride some of us were discussing another local LBS where we have (without knowing each other ) stopped going because of the atitude.

snaphappy's picture

I've just spent a few hundred through CRC and I really wonder how much it would have cost me if I bought everything through a LBS.....

Some clipless pedals I bought for the misses - CRC - Shimano M540 pedals $42 Vs LBS - $120ish ...........really speaks for itself doesn't it.

I'm happy to pay my LBS for servicing and repairs - particularly when the service is good (cheers to Renegade), but when it comes to spending money on accessories, if the LBS isn't going to change their prices to reflect the current strength of the dollar - i'll turn to online everyday.

Commendale's picture

I've bought a couple of things from OS websites too because it's cheaper. Being a hypocrite here because I run my own business. I try to support them like most say, service and repairs.

Running a business in Oz is expensive, tiresome and mainly unrewarding. Fees, registration, compliance, insurance, GST and quarterly BAS, you name it. Cost like rent and staff aren't cheap either--this has to be passed on somehow. Hence the huge difference in price. How LBS survive on service and repairs, I don't know. Some still manage to sponsor events.

Moreover, some retailers like DX are drop shippers. They do not have a dollars worth of stock behind that website. Hence their terrible service and almost non existent warranty because they made a few bucks and hasta la vista. Factories which drop ship aren't interested in your charger not working or whatever it may be. They won't say hasta la vista. They prefer Adios.

hawkeye's picture

How is quarterly BAS and GST more of a burden? All you're doing is spreading a big pain at the end of the financial year into quarter-sized chunks every three months, and keeping your books up to date which any sensible businessperson should be doing anyway? And if you think our sales tax regime is oppressive, head overseas to Europe and the US and see the tax nightmare they haved to deal with. 3 separate lots of sales tax in the US: local, state and federal. Puzzled

Agree rent and staff are not cheap. The 430 people that CRC employs and the rent on their 215,000 sq feet of warehousing would cost a fortune: http://www.bikeradar.com/news/article/chain-reac... They manage to sponsor a few riders and events, too.

Yes, you're right about some shippers like DX having terrible service. Same as some bike shops here in Oz.

Yet somehow these online bike shops still manage to provide comprehensive range, superior pricing, get it into my hands faster than local storefront channels, and provide excellent service and backup.

I reckon a more useful question would be, what can I learn from these guys to help me run my business better?

Commendale's picture

Probably not the forum for this but lets have a little chat about this. How having to input all those piles of paperwork and to reconcile 4 quarters and having an accountant lodge the BAS cost nothing? We are not just talking about sales tax alone here. The layers of compliance means you and I pay more than we have to at the LBS or any other business in Australia. We are not paying 300% more because we're helping the LBS' boss' AMG Merc and nothing else. It's not greed, it's survival.

Granted, some countries may be harsher with the BS, but I reckon we're up there with the best.

CRC is a great business. I have no argument with the way they conduct business. They do it big, professionally and do it cheap. However, profits that sponsor races are in the UK. Unless you are telling me CRC sponsor races here?? Who sponsors races here?

My question is, if we all went down this path, will we miss the LBS? Libraries and music stores are on their way out already so I guess the LBS will go too, eventually.

Noel's picture

If I was selling lots of small transactions of physical items in AU I'd look at how Blackwoods works.

http://www2.blackwoods.com.au/

hawkeye's picture

I'm suggesting this: you have to do it annually for income tax anyway, so spreading it out over quarters in smaller chunks incurs you no additional cost. And it's a lot simpler than it used to be with the old wholesale sales tax.

From my limited understanding of these matters, it seems to me it has the benefit of forcing you to keep the task down to a manageable size instead of letting it get into an out-of-control annual nightmare, so you could possibly argue it actually saves you time ... and therefore money.

And good businesses are into record keeping and analysis for management purposes anyway, so while I could be wrong I don't believe you are at any relative disadvantage compared to the better run offshore operations on this front.

Agree with you on the many other red tape costs with which Oz businesses are afflicted. Rents are high too, courtesy of a decade and a half's asset price inflation and a few other factors I won't bore you with. Would like to see the government rationalise a lot of this stuff - we're all paying for it.

obmal's picture

Well not exactly.. but one could argue the point that every dollar saved on buying bike bits from retailers such as CRC is a potential dollar that can be spent entering events and supporting the local communities that host the events.

You could also make a point that cheaper bits from the "evil online" retailers actually create a larger customer base for the LBS, by enabling a larger pool of bikes out there that have a potential to find their way into the hands of the punters that again drive up the need for bike related bits and pieces.

hawkeye's picture

Productivity commission doesn't have a lot of sympathy for the big retailers' position, it seems:

Major reasons for high local cost pressures are real estate costs, poor productivity and employment-related red tape.

http://www.smh.com.au/business/a-report-that-won...

http://www.smh.com.au/business/online-not-to-bla...

Flynny's picture
Productivity commission doesn't have a lot of sympathy for the big retailers' position, it seems:

Though it does recommend lowering the $1000 GST free limit...

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