In case you missed it, we've recently joined a number of affiliate programs for online retailers - look... down there in the footer

Now, I know this (shopping online versus with your LBS) is a contentious issue, but... there is a lot of chat in the forum about shopping and the options are well known.

Please try and support your LBS if you can, there is good value to be had in many local stores, and sometimes you cannot beat seeing an item in the flesh before buying.