Has anyone has tried 'Sharkies Organic Energy Sports Chews' (www.sharkies-chews.com)?

I got sent a bit of blurb about it a while back (from my road club) and thought it was just another 'new' product trying to replace good old jelly babies or snakes, but they have now popped up in other sports/endurance newsletters I subscribe to.

Might be keen to order a box or two, just wondering how easy they are to consume while riding i.e. easy to chew and don't get stuck in your teeth and if they live up to all the hype...