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NSW Tourism promoting MTB ?
NSW tourism holding MTB as a reason to visit? Very much at odds with the infrastructure, regulations and support. I was so surprised to see this full page ad in the SMH - its not as if we are Rotorua. I've sent this to Mr Sartor et al , and included the premier encouraging acceleration of their support.
Perhaps some more letter/email writing at this time could help, esp since Aussies are doing so well around the world, it gives some momentum for change.
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I noticed the same article and said the exact same thing to the people i was with.
Yes, I find it incredibly odd too, that there are limited MTB facilities in the state, but Tourism NSW markets itself like this.
I wrote to them to ask about the ad, they said,
Funny thing is, MTB isn't on their list of Adventure stuff and only the Barrington Outdoor Adventure Centre, listed in Natural Attractions, shows people riding bikes.
I guess we should be thankful that at least they are trying. Clearly the marketing gurus have established that this is the sort of thing average Joe wants to do (ride a bike on some cool trail with his missus) so that's got to say something.
Ive seen this Print Ad on bus shelters too, including STAND F @ Wynyard.
I was amused to say the least.
Looking at the models/bikes and where they are riding it looks to me to not be targetting MTB'rs at all but to somehow promote NSW as an outdoor activity friendly place. (which It really is - for most people)
I wonder if its getting any placement outside of NSW though?
Given that the Alpine Way is a tar road, then the picture is presumably from somewhere accessible from the Alpine Way (such as Thredbo or Crackenback Lake). Be interesting to know whether it was taken on a designated mtb track or on a walking track that looked good for the photo.
Nonetheless, anything that raises the profile of mtb riding as a "legitimate" recreation / tourist pursuit / sport is a good thing, no?
Agree about raising the profile. My comments to Mr Sartor/NPWS congratulated them on recognising the sport.
Interestingly, received a letter from NPWS as follows. Given I've been out of the loop recently, Rob, is this right?
I believe this is in response to a few letters that have been written, see here:
http://nobmob.com/node/14830#comment-46979